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Author Archives: Aino

  • Sage + Tea Face Mist

    I love face mist. I like the refreshing feeling when used during the day and the hydrating essence of them. The problem is that I couldn’t find the face mist of my dreams even I tried. I have just three rules for mists (and cosmetics in general too) but it seems that market is seriously …

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  • Ugly today, brilliant tomorrow

    One of my clients once said that they literally thought I was going crazy when I presented the first sketch round for their event rebranding. This particular part of the branding and design process is my favourite.  It takes courage to leap to the unknown and design the future today. That’s definitely not an easy …

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  • The Morning Pages – Where the magic happens

    I’ve started the morning pages habit quite many times and failed to do it almost as often. For me tweaking stuff to fit to my own path and breaking the rules when necessary are the way of life. I have to admit that it works quite well with everything else but with the Morning Pages, …

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  • And I love you

    All the products I design have a story behind them. Some longer than others and some more important. That goes also with client work. I think there should always be the story, the reason, the why before anything is designed, established or branded.

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  • The beginning

    Sometimes it feels like the end but is actually the beginning. You cannot expect new things to happen if you’re not willing to let some old ones to go.

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